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BUILT ON QUIET STRENGTH.
ODE TO ALL OF US PLAYING THE SPORT OF LIFE

Cultural Baseline — Our DNA

• New York Speed — execution first

• Spanish Spontaneity — energy & flexibility

• German Structure — frameworks & order

• Japanese Detail — precision & rigor

• Korean Sensibility — emotional awareness

• American Initiative — optimism & risk

• Chinese Practicality — realism & efficiency

• Latin Consistency — steady reliability

• Slavic Straightforwardness — honest & grounded

• JP's Warmth — always add warmth as we move

From scouting to global partnerships, we manage talent with precision — and a commitment to the human behind the player.

DIVISION OF BRANDS

This division focuses on building, positioning, and evolving brands that transcend sports. Through creative strategies and cultural insight, it connects audiences with authentic and relevant identities.

DIVISION OF SPORTS CULTURE

This area explores how sports impact collective identity, influence social trends, and connect generations through shared values, stories, and cultural expressions.

DIVISION OF SPORTS BUSINESS

This division analyzes the commercial dynamics of sports, from sponsorship and marketing to event management, creating strategic opportunities in a competitive global market.

BRANDS OF CULTURE

BRANDS OF BUSINESS

OUR LATEST ARTICLES

Sports Business & Athlete Development

The Business Behind Football: How a Sports Psychologist Can Boost the Creation of a Football Agency

Why Mental Strength Is the Hidden Engine of Every Great Football Agency

~ Nicole Liñan

Career & Personal Development

Beyond the Ball: Why Professional Footballers Should Build Their Personal Brand

In today’s game, talent isn’t enough. A strong personal brand can define a footballer’s entire future.

~ Nicole Liñan

Football Business & Ownership

The Stakeholders in Professional Football: Who Really Runs the Clubs?

The game happens on the pitch — but the power plays happen off it.

~ Nicole Liñan

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